Topps 2012 Goes Live

Hey, everyone. Topps 2012 Series 1 has been released. Boxes come in at somewhere around $60 a pop. Note that there are some sweet SSP's in the form of Jose Reyes in a Miami Marlins uni, and Albert Pujols in an LA Angels uni. Plus, there is a Skip Schumaker card with a "Rally Squirrel" on it. Gimmicky or good fun? What's your opinion?